Patient compliance is crucial to successful emollient therapy and studies have shown that educating patients (and parents or carers of children) about the causes of their condition and correct emollient application improves outcomes significantly. In addition to this, NICE Clinical Guideline 57 “Management of atopic eczema in children from birth up to the age of 12 years” also advises that they (patient and parent or carer) be educated by healthcare professionals on quantity and frequency of use of treatments, flare-ups and their management (using the stepped approach plan) and the recognition and treatment of infections.