Emollient Starter Pack

The quickest way to prescribe the right emollient for your patients
The AproDerm® Emollient Starter Pack is the most efficient way for your patients to choose the emollient that works best for them, aiding compliance and adherence.

Available now on FP10

Four AproDerm® emollients of varying hydration, ingredients and consistency in one box - Aproderm

What is the AproDerm® Emollient Starter Pack?

Experts agree that the best emollient is the one that the patient chooses to use after trying a variety of different types.

Finding the best emollient for your patient is not a simple process as each of them is unique, as is their skin.

When helping your patient to choose their emollient several factors need to be considered including how dry their skin is and the type of moisturiser they prefer taking into account lifestyle, personal preference and age.

With this in mind the AproDerm® Emollient Starter Pack contains four types of emollients for eczema, psoriasis and other dry skin conditions, which vary in the amount of hydration they offer, their consistency and the ingredients they contain.

This way your patient can try them all before deciding which one(s) they prefer and want to use. The AproDerm® Starter Pack really is the quickest way to ensure a successful choice of emollient for your patient.

What’s in the box?

Click product to find out more

Four AproDerm® emollient tubes and a self-care guide to help patients take control of their dry skin condition - Aproderm

Features and Benefits

Better for your patient…

4 types of emollient to try

Offers choice to improve compliance and adherence

Free patient self-care guide

Better for the NHS…

Developed to meet NHS guidelines and expert opinions


Save valuable time and money with less revisits and referrals

Suitable form Birth - AproDerm ®
Not tested on animals - AproDerm ®
British skin foundation logo - AproDerm ®
Suitable for vegans - AproDerm ®


The amount of emollient that a patient will use is dependent on a number of factors, such as, the size of the area being treated, how dry the skin is and the patient’s lifestyle. The patient self-care guide included in the pack contains a table that gives your patients an indication of how much emollient they should be using per month depending on the body area if they applied the emollient twice a day. Once your patient has chosen their emollient, they can use the tear off slip in the self-care guide to order the larger packs.

The patient self-care guide is designed to help you support your patient and empower them to take back control of their dry skin condition. It’s filled with useful information on the different types of AproDerm® emollients in the Starter pack, tips on how to get the best from their emollients, how to use the emollients, potential triggers that could set off their eczema or psoriasis, skincare tips and advice, additional patient support as well as how to download and use the mySkinHealth app so that they can monitor and record their eczema and share the details with you, their healthcare professional.

The self-care guide contains a tear off page that lists the emollients within the pack. The patient simply ticks the emollient that they prefer, completes their personal details and then returns the form back to the surgery.

Yes, as it saves the patient having to get an appointment just to get the emollient and it allows you to see how often the patient is getting the prescription, and so how often they are using the emollient as well as whether they are adhering to the therapy. Regular reviews should be undertaken to ensure that the patient is still happy with their choice or requires a different type of emollient.

In order to give the patient the greatest choice the AproDerm® Emollient Starter Pack contains four of the most commonly prescribed types of emollient which vary in consistency, hydration and ingredients. By trying them all your patient can choose the one(s) that they feel works best for their skin and lifestyle and so will apply regularly.

Yes, patients often need more than one emollient prescribed as different emollients suit different people and at different times. Patients may prefer a greasier emollient at home or at night and a lighter one during the day whilst at school or work, they may prefer a separate emollient as their soap substitute to the one that they use as their moisturiser.

For patients that pay for their prescriptions, the AproDerm® Emollient Starter Pack carries 4 prescription charges. However, as emollients are a long-term therapy, patients should be encouraged to purchase a pre-payment certificate. An annual pre-payment certificate currently costs £108.10 for 12 months and allows the patient to get as many NHS prescriptions as they need over the 12 months. This is the most cost-effective way for a patient if they are having one item or more a month on prescription.

Yes the AproDerm® Emollient Starter Pack can be purchased from pharmacies and has a RRP of £11.99.

Experts agree that the best emollient is the one that the patient chooses to use after trying a range of emollients.

As ointments are usually preservative-free, they tend to cause fewer skin sensitivity problems and, as they are greasier than creams and gels, they stay on the skin longer and hence work better. However, they can be messy so patients may prefer to use an ointment at night and an eczema cream or gel during the day. The AproDerm® Emollient Starter Pack allows patients to choose which is better for them.

Key Benefits

The complete range is:

  • Suitable from Birth.
  • SLS Free
  • Parabens Free
  • Colour Free
  • Benzyl Alcohol Free
  • Fragrance Free

The above excipients are listed as common irritants and sensitisers by MIMS1, which is why we have kept them out of our AproDerm® range.

  • AproDerm® Colloidal Oat and AproDerm® Emollient Creams are soap substitutes.
  • All AproDerm® tubes:
  • Are recyclable.
  • Have flip-top lids for easy, less messy application.
  • Have tamper evident seals.
Suitable form Birth - AproDerm ®
Not tested on animals - AproDerm ®
British skin foundation logo - AproDerm ®
Suitable for vegans - AproDerm ®

Indications & Uses

  • The AproDerm® range of emollients are suitable from birth for soothing, moisturising and protecting skin suffering from Eczema, Psoriasis and other Dry Skin Conditions.
  • AproDerm® Colloidal Oat and AproDerm® Emollient Creams are also soap substitutes, for use in the bath, shower or washing hands, to prevent the skin drying out further.
  • AproDerm® Gel is a pre-bathing emollient, for use before bathing and showering.
  • The complete AproDerm® emollient range provides symptomatic relief for dry, red, inflamed, damaged and raw areas of skin.

Pack Sizes

ProductPack SizePIP CodePrice2
AproDerm® Colloidal Oat Cream100ml401-1763£2.74
AproDerm® Colloidal Oat Cream500ml401-1771£5.80
AproDerm® Emollient Cream50g402-1226£1.70
AproDerm® Emollient Cream500g402-1218£4.95
AproDerm® Gel100g402-7553£1.99
AproDerm® Gel500g402-7546£3.99
AproDerm® Ointment50g406-5348£1.45
AproDerm® Ointment500g404-9995£3.95
AproDerm® Emollient Starter Pack300g414-3574£6.99

Key Points to Recommend to Patients

Patient compliance is crucial to successful emollient therapy and studies have shown that educating patients (and parents or carers of children) about the causes of their condition and correct emollient application improves outcomes significantly. In addition to this, NICE Clinical Guideline 57 “Atopic eczema in under 12s: diagnosis and management” also advises that they (patient and parent or carer) be educated by healthcare professionals on quantity and frequency of use of treatments, flare-ups and their management (using the stepped approach plan) and the recognition and treatment of infections.

Some key points to cover with your patient during consultation are:

  • Information on eczema, psoriasis and other dry skin conditions. View or print Eczema, Psoriasis and other Dry Skin Conditions PDFs for patients.
  • Before applying any emollient for the first time, patients should patch test it on a small area of skin and leave for 48 hours. If there is no reaction or irritation they can then apply all over the affected area. This limits any potential reaction to a small area.
  • Frequency of application will be determined by severity of the condition and whether more than one emollient is being used. As a general guide it is recommended that AproDerm® emollients are applied at least twice a day.
  • Patients should also be reminded to continue applying AproDerm® Emollients once their skin has improved to prevent the risk of flare-ups.
  • Patients should be warned that when using emollients, they should not smoke or go near naked flames; clothing & bedding with emollients dried on them can catch fire easily as per the MHRA guidance.
  • Before using, patients should check the ingredients for each product and only use if they do not have a known allergy or sensitivity to the listed ingredients.
  • AproDerm® emollients should be applied regularly, liberally and frequently to the affected area, using gentle downward strokes, following the direction of hair growth. It is important to remind patients that they should not rub emollients into the skin as rubbing can cause further irritation and itching (by generating heat) and can also cause folliculitis (as a result of blocking the hair follicles and causing their inflammation).
  • Use during pregnancy or breastfeeding is unlikely to have any ill effects when the product is used as directed.

Ingredients & Storage

AproDerm® Colloidal Oat Cream

AproDerm® Colloidal Oat Cream contains:

Active Ingredient: Avena Sativa Kernel Flour 1%

Other Ingredients: Purified Water, Apricot Kernel Oil, Glycerin, Sucrose Stearate, Cetearyl Alcohol, Glyceryl Stearate SE, Dimethicone, Phenoxyethanol, Vitamin F Ethyl Ester, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA, Vitamin E.

Storage: Store below 25°C. Do not freeze.

AproDerm® Emollient Cream

AproDerm® Emollient Cream contains:

Active Ingredients: White Soft Paraffin 15%, Liquid Paraffin 6%

Other Ingredients: Cetearyl Alcohol, Ceteareth-20, Aqua, Sodium Dihydrogen Phosphate Dihydrate, Phenoxyethanol, Ethylhexylglycerin.

Storage: Store below 25°C. Do not freeze.

AproDerm® Gel

AproDerm® Gel contains:

Active Ingredients: Liquid Paraffin 15%, Isopropyl Myristate 15%

Other Ingredients: Aqua, Glycerin, Polyacrylate-13, Polyisobutene, Polysorbate 20, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Ethylhexylglycerin.

Storage: Store below 25°C. Do not freeze.

AproDerm® Ointment

AproDerm® Ointment contains:

Active Ingredients: White Soft Paraffin 95%, Liquid Paraffin 5%

Storage: Store below 25°C. Do not refrigerate or freeze.

Clinical Resources

Experts agree that patient choice is key to successful emollient therapy and the AproDerm® Emollient Starter Pack was designed with this in mind. There are numerous resources that support this and some of these are listed below for further reading.

Atopic eczema in under 12’s: diagnosis and management Clinical guideline [CG57]


“Healthcare professionals should offer children with atopic eczema a choice of unperfumed emollients to use every day for moisturising, washing and bathing. This should be suited to the child’s needs and preferences, and may include a combination of products or one product for all purposes.”

Eczema – atopic: Emollients


“Prescribe an emollient according to the dryness of the skin, and individual preference/tolerance. The key to successful management is finding the correct balance between these factors.”

Use of emollients in dry-skin conditions: consensus statement

G. Moncrieff, M. Cork, S. Lawton, S. Kokiet, C. Daly and C. Clark

“Emollient efficacy is dependent on usage and patient adherence, and therefore informed patient choice from the spectrum of emollients available is pivotal in optimizing emollient therapy.”

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1 Monthly Index of Medical Specialities (2022) ‘Emollients, potential skin sensitisers as ingredientsMIMS, viewed 11 January 2022 <https://www.mims.co.uk/emollients-potential-skin-sensitisers-ingredients/dermatology/article/1428147>

2 NHS Business Services Authority (2022) ‘DM+D Browser’ NHSBSA, viewed 11 January 2022 <https://services.nhsbsa.nhs.uk/dmd-browser/>